Sporting events have a significant impact on our world. From entertainment, to pop culture and all the way to international diplomacy, sports have become a big part of our daily lives.
Sports have long been an entertainment phenomenon. As exhibitions and tests of physical prowess and mental fortitude, sporting events have, throughout history, become a focal entertainment and cultural activity all throughout the world. The Olympic games in Greece, the Gladiator games in Rome and all other competitive events in various cultures all over the world point to the significant entertainment value of competition. People love watching the best of the best face each other and battle it out. Fans root for their favorite teams and denigrate their opponents; a throwback to humanity’s roots as clan- and tribe-centric beings. Indeed one could argue that sport events are proxies of bloody battles where one faction would face another in fierce competition.
Sports as an industry
Almost every person in the world knows who Michael Jordan is and almost every kid growing up in the 90’s has dreamt of owning his shoes. Sports has become a multi-billion dollar industry that promotes brands from various product niches. Athletes promote everything from shoes to energy drinks. Sports teams make money off of branded merchandise. Jerseys of the best and most charismatic players are in high demand. A single tweet from an athlete can bring an obscure brand into global prominence. Television and pay per view earnings as well as stadium ticket sales and DVD yields has made sports entertainment one of the lucrative and profitable industries today.
Sports as a diplomatic, political and humanitarian tool
The power of sports in today’s world is not limited to the entertainment and marketing industry. Athletes and teams are becoming more and more aware of the impact their brand has on the world and they have become increasingly adroit at using their image to promote various social and political causes. Athletes speak out for and against important issues and use their clout to sway public opinion and shed light on various local and even global problems and concerns.