Starting a Supplement Business: A Step-by-Step Guide

When you’re looking to launch any new business, it’s important to pay attention to the market and what industries are gaining in popularity. Especially during 2020, the health and wellness industry is booming. People are spending more time on social media these days, which means they’re more interested in looking their best. At the same time, a global pandemic and many people sheltering-in-place means that people have more time on their hands to achieve their fitness and wellness goals, as well as a greater incentive to get healthier and boost their immunity. If you’re looking to cash in on this increase in interest, starting your own supplements business can be a great option. Here’s a quick step-by-step guide to follow if you’re truly serious about making money selling supplements.

Pick a niche and build a brand

Once you’ve decided to get into the health and wellness industry, it’s crucial that you pick a particular niche and build a brand around that niche. It’s hard to compete with major suppliers right off the bat, and picking one area of focus to start off can be a major advantage as you go to market and look to start racking up sales. Maybe you want to focus on CBD or hemp products as a way of helping people with inflammation and anxiety, or perhaps you’re looking to sell supplements aimed at pre and post-workout recovery for athletes or bodybuilders. Whatever choice you make, be sure to craft a brand that enables you to appeal to potential customers by leveraging your unique niche. Especially in an age of social media, having a distinct brand and niche can really help set you apart online.

Find a supplier you can trust

Once you’ve determined what your niche is and how your brand can help you reach more customers, you’ll need to find a supplier who can really meet your needs. If you don’t have a high-quality source of pharmaceutical-grade softgels, you’ll likely fail at attracting repeat customers. As such, it’s crucial to find a softgel manufacturing company that you can rely upon through thick and thin.

One of the most important aspects of any softgel manufacturer is communication. Don’t forget that manufacturing supplements can be incredibly complex, so having a manufacturer that is able to stay responsive and update you on changes to the industry and their production supply line. Having an account executive that you can connect to and who keeps you in the loop can be just as important to your success as helping you with research, development, and formulation. A company like Superior Supplements can deliver just this kind of service, all well helping you manage the supply chain at scale, no matter how large the number of units you need is. Best of all, as a private label manufacturer, Superior Supplements can help you regardless of your niche, whether that’s weight loss supplements, multivitamins, sports nutrition, or any other category you’re after.

Keep pushing yourself by holding yourself accountable to specific goals

As you work to build your business, it’s important to have goals, otherwise, it’s easy to find yourself stagnant or plateauing. One of the best ways to set goals is to use a specific framework, such as the OKR process, which stands for objectives and key results. This is a process that clearly sets up the goals you have and also includes measurable outcomes that will indicate success. It focuses your work on a quarterly basis so that you can ensure that your to-do list is aligned to your major goals. If you need a software solution to help you with your use of OKRs and to add analytics to your OKR process, Workboard has a great solution.

Hola, I’m
Originally from Paraguay, Autumn is now a Portland-based wellness expert and writer. Autumn often works behind-the-scenes of Big Green Gathering, strategizing influential and progressive content that is cutting-edge in the areas of wellness and alternative health. She loves working with women and building communities across multiple platforms. Before transitioning into wellness journalism, she has over a decade of experience working in spiritual wellness and mindfulness.

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